CLIENT
Barron’s.
PRODUCTION CO.
Straw Dogs, Los Angeles.
Jesse Dylan, director; Harris Savides, DP; Craig Rodgers, executive producer; John Benet, producer. Shot at Broadway Studio, Astoria, N.Y.
AGENCY
Angotti, Thomas, Hedge,
New York.
Jeanne Byers and Paul Hartzell, group creative directors; Neils West, copywriter; Les Weiner, art director; Jill Meschino and Sue Rafter, producers.
EDITORIAL
Editing Concepts, New York.
Nelson Leonard, editor; Nancy Finn, producer.
POST/
VISUAL EFFECTS
Quiet Man, New York.
Johnnie Semerad, director of visual effects; Amy Taylor, executive producer; Marie Lenz, producer; Pete Amante, Flame/effects artist; Scott Stewart, 3-D animator.
Nice Shoes, New York.
Scott Burch, colorist.
AUDIO POST
Pomann Sound, New York.
Bob Pomann and Juan Dieguez,
engineers.
MUSIC
Big Foote Music, New York.
Darren Solomon, composer; Ray Foote, producer.
THE SPOT
In "What’s Coming" (:60), a man stands in front of a bluescreen (the color of the Barron’s logo), with his head buried in a copy of the paper. Without moving from behind his issue, he takes out an umbrella as seconds later, rain begins to fall. Just as suddenly it stops and he puts away his umbrella. He takes a step to his left, just in time to avoid a falling grand piano. Still reading, he holds out his left hand and catches a falling Venus de Milo statue as the voiceover states, "Ever wonder how some investors always seem to know what’s coming? Barron’s—it’s how money becomes wealth."
Spot broke in April.
