Managing partner/composer Jay Stollman and creative directors/producers Peter Primamore and Fred Shehadi, who formerly headed Kingsize Music, have come under New York-headquartered National Video Center’s corporate umbrella, and renamed the shop National Kingsize Music.
National Video’s VP of corporate development Robert Shavelson proposed the partnership to Stollman after the post house’s former music division, 101 Original Music, closed this past May. Shavelson said that he was impressed not only with Kingsize’s talent, but also "[the composers] are simply decent human beings, and when you like working with people, business takes off."
"It’s a perfect fit. National Video gets [a music subsidiary] that is new and cutting edge, and we get the association with a facility that has a long history," said Stollman, who formed Kingsize with Primamore and Shehadi three years ago, originally to serve mutual client NBC.
Thus far at National Kingsize, the composing trio have scored a number of promos including "Money For Women" and "Where In New York Is Judy Applegate?" for NBC’s Later Today show; and "Save The Music" by NBC and VH1 for the Save the Music Foundation. Additional credits include the theme song for an upcoming Food Network show, Melting Pot.
National Video’s VP of sales and marketing Barry Katz serves as Kingsize’s national rep.
