Effects vets Paul Agid and Evan Sanyour have launched Coda Visual Effects, New York. Agid serves as president/creative director while Sanyour is VP/executive producer at the shop.
Coda is Agid’s and Sanyour’s first company affiliation since December ’99, when they were dismissed from New York-based Blink.fx by parent company MTI/The Image Group, also New York. Agid and Sanyour formerly headed the effects shop as general manager/creative director and executive producer, respectively.
According to Agid, he and Sanyour remain unaware of the reason for their termination. "It became obvious to us that the best way to take care of our clients is to have more control," stated Agid, explaining why he and Sanyour decided to open Coda.
Before joining Blink.fx, Agid spent three years as Flame artist/visual effects supervisor at Click 3X, also New York. Before that, he worked at now defunct Editel/New York as a visual effects editor/supervisor.
Agid began his career in visual effects in ’88 at New York-based R/Greenberg Associates, originally as a playback assistant. "I was a film major, movie buff, in college. I wasn’t a visual effects enthusiast. But once I started getting into it [at R/Greenberg], I realized I really enjoyed it. I loved all the things you could create with effects that were not possible any other way," Agid reflected. When he left the company in ’94, Agid was manager of the digital post department.
Sanyour first met Agid as a client: He was a producer at Grey Advertising, New York, while Agid was with Editel/ New York. Sanyour eventually came aboard the post house as effects producer. When Editel/ New York closed in ’96, Sanyour freelance produced in the area. Then, in ’97, he joined Blink.fx, originally as producer.
Out of Coda, Agid and Sanyour are already credited with IceBreaker’s "Coffee Shop," out of FCB, New York; Scope’s "Itty Bitty" via D’Arcy, New York; and Revlon’s "Go Chili" via Tarlow Advertising, also New York. Agid and Sanyour handle the boutique’s national representation.
