CLIENT
Kia Motors America/
Kia Sportage/Sephia.
PRODUCTION CO.
Shelter Films, New York.
Tim Abshire, director; Peter Selesnick, DP; Steven Shore, executive producer; Genevra DiLorenzo, head of production; Fern Martin, line producer. "Raft" shot on location in Acton, Calif. "Bucky" shot on location in Burbank, Calif.
AGENCY
davidandgoliath, Los Angeles.
David Angelo, chief creative officer; Amy Samuelson, executive producer; Ben Purcell, associate creative director/copywriter; Scott Corbett, senior copywriter, "Raft"; Ed Schumacher, senior art director, "Raft"; Bill Curran, freelance producer.
EDITORIAL
Harley’s House, Santa Monica.
Einar, editor, "Bucky"; Ira Klein, editor, "Raft"; Dawn Pasinski and Brian Freundlick, assistant editors, "Bucky"; Charlie Sange, assistant editor, "Raft"; Michael Raimondi, executive producer.
POST
Harley’s House.
Jeff Skinner, online editor.
Company 3, Santa Monica.
Laura Jans, colorist.
VISUAL EFFECTS
Razorfish, Venice, Calif.
PJ Richardson, designer; Chris Corona and Yuan Monasterio, animators; Jared Libitsky, producer.
Base 2, Santa Monica.
Alex Brody, Henry artist; Morris Paulson, producer, "Raft."
AUDIO POST
Thunder Music+Sound Design, Santa Monica.
Art Wright, mixer.
MUSIC
Elias Associates, bicoastal.
Michael Sherwood, composer; Jonathan Elias, creative director, "Bucky."
HUM Music+Sound Design,
Santa Monica.
Garron Chang, composer; Jeff Koz,
creative director, "Raft."
SOUND DESIGN
Thunder Music+Sound Design.
Art Wright, sound designer.
THE SPOTS
Two :30s promote Kia’s warranty programs by depicting humorous surprise situations, while noting that one’s car shouldn’t be one of them. In "Raft," a couple’s Sportage is accidentally filled with an inflatable jumbo raft, after the woman pulls its cord while searching for a camera to take a photo of a deer. In "Bucky," a dog comes running over a hill toward its female owner, covered with cake frosting and carrying a bride-and-groom cake topper in its mouth. The canine is followed by an angry wedding party, which is storming toward the pet and its owner. The woman puts the dog in the Sephia and runs around to the driver’s side, only to be locked out by Bucky, who’s angry at her for a recent trip to the vet.
Spots broke July 10.
