CLIENT
Mobil Speedpass.
PRODUCTION CO.
Go Film, bicoastal.
Nick Rafter, director; Max Malkin, DP; Jonathan Weinstein and Robert Wherry, partners; Preston Lee, executive producer; Mark Jaffee, producer. Shot on location in Bakersfield, Calif.
AGENCY
DDB New York.
Janet Guillet, group creative director; Marcia Murray, creative director/art director; Bryan Chadwick, associate creative director/copywriter; Lorraine Schaffer, executive producer/producer.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Jim Hutchins, editor; Jim Rodney, assistant editor; Susye Idema, executive producer; Shannon Preece, producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Sea Level, Venice, Calif.
Ben Gibbs, online editor/Inferno artist.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Phillip Hamilton, assistant mixer.
MUSIC
Wayne Sharpe Music, Los Angeles.
Wayne Sharpe, composer.
SOUND DESIGN
Nomad Editing Company.
Francois Blaignan, sound designer.
THE SPOT
In "Runner" (:30) an athlete leading the pack in a marathon stops in a Mobil Mart to buy a bottle of water. He uses his Mobil Speedpass to pay and cools down by pouring the water on his face. Noticing that the rest of the runners are gaining on him, he gets back into the race. The voiceover points out, "Refuel in the store too. It’s another way Mobil keeps you ahead."
Spot broke July 13.