September 22, 1995/N.W. Ayer & Partners, New York, is closing a deal to purchase The Bomb Factory, a Venice, Calif.-based hybrid creative boutique/production company….New York-based production house Cosimo & Co. has launched Sweet Dreams, an in-house division that will feature young minority directors….Tabletop director/cameraman Tom Ryan and executive producer Patrick McBride have launched Tom Ryan & Company, a satellite division of Michael Schrom & Company, both New York. McBride has been freelance producing in Dallas for the past year….
SEPTEMBER 21, 1990/Lintas: New York has purchased a 49 percent interest in GS&B Advertising, Coral Gables, Fla. In the deal, GS&B will merge with Lintas’ Miami-based Spanish-language division, Lintas:Latina, to form GS&B Lintas: Latina….Bicoastal Luckafilm has signed director Michael Ulick, formerly of now defunct Ulick Mayo Productions. Ulick will open his own satellite in association with Luckafilm, Ulick Film Organization, New York….Limelite Video has aligned with design/production company Feigenbaum and Associates, both in New York. Per the deal, Feigenbaum will become a Limelite division under the new moniker Feigenbaum In the Limelite….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More