Slash Dynamic director Andrea Jade Colomb teamed up with Booking.Com for their latest campaign, celebrating the ICC Men’s T20 World Cup 2021. Demonstrating the welcoming nature of the host nation and the inclusivity of cricket as a sport, the underlying message is that while fans come to the match as rivals, they will leave as friends.
"A brilliant shoot with incredible people, and working with the no other than Jos Butler!" director Andrea Jade remarks, regarding the experience.
SPW CreditsDIRECTOR. ANDREA JADE COLOMB
BRAND PRODUCER. IAN KENNELLY
SENIOR CREATIVE. DEAN MARYON
SEN’ PROJECT MANAGER SPONSORSHIP. SAM CUSSINS
BRAND COMMS MANAGER. LUIS ORTIZ / PHILLIP KERSTAN
EXEC PRODUCER. ELLIE GOODWIN
PRODUCER. NEIL CRAY
PRODUCTION MANAGER. FATIMA ZAMAN
PRODUCTION ASSISTANT. SACHIN CHANDE
DOP. TIM SIDELL
STEDICAM. RICK WOOLLARD
FOCUS PULLER. DAVID PENFOLD
GAFFER. ELLIOT BEACH
PRODUCTION DESIGNER. SAM TIDMAN
SET DECORATOR. JENNY COGAN
1ST AD. CHRIS KELLY
2ND AD. LUCY KELLY
LOCATION MANAGER. TITUS PENATE
COSTUME DESIGNER. WIZ FRANCIS
HAIR & MAKEUP ARTIST. NIKI HENRY
CASTING DIRECTOR. KHARMEL COCHRANE
EDITOR. EVE ASHWELL @ THE ASSEMBLY ROOMS
POST PRODUCTION. TAG WW
POST PRODUCER. LONNEKE BERTENS
COLOURIST. JONNY TULLY
SOUND DESIGN & MUSIC. WAVE AMSTERDAM
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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