In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words and narration by Kofi Lost.
Explore more trends from the year at: https://about.google/stories/year-in-search-2020/
#YearInSearch
Mira este video en espaƱol: https://www.youtube.com/watch?v=d5ZzM-4mF8w Audio described version here: https://www.youtube.com/watch?v=2oVrUv-w3Oo
SPW Credits
Google Brand Studio Words/Narration: Kofi Lost Editor: Scott Butzer – Cabin Editing Company Sound Design: John Bolen – Formosa Group VFX/Color/Finish: Shape + Light
Original Music: Peter CottonTale – “Together” Featured Artists: Chicago Children’s Choir, Cynthia Erivo, and The Matt Jones (Re-Collective Orchestra)
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthās new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the āundeniable voice of art.ā
Creative Growthās evolved brand is at the forefront of a shift towards art that stands for the inherent reveal ā the power of artistic expression to bring understanding and connection to us all. The brandās new expression includes unobtrusive color and design choices that purposely donāt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains āWe needed to create a powerful, distinctive voice for the brand. But, it couldnāt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itās also expansive and energetic.ā
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More