“Welcome to the extraordinary!” Spoken by veteran actor Bruce Campbell (“Evil Dead,” “Burn Notice”), these words are the tagline in a trailer promoting Travel Channel’s reboot of iconic series, “Ripley’s Believe It or Not!” The launch campaign, conceptualized and produced by 2C Creative, is powered by jaw-dropping visuals that encapsulate what it means to push the limits.
With 10 all-new, one-hour episodes hosted by Campbell, “Ripley's Believe It or Not!” will showcase the most astonishing, real and one-of-a-kind stories. The series, premiering Sunday, June 9 at 9p ET/PT, celebrates the extraordinary, death defying, odd and unusual synonymous with the brand launched by Robert L. Ripley 100 years ago.
For this campaign (including launch trailers & a full graphic toolkit), 2C shot in the famed Ripley’s warehouse, which inspired the choice of accompanying clips.