“Welcome to the extraordinary!” Spoken by veteran actor Bruce Campbell (“Evil Dead,” “Burn Notice”), these words are the tagline in a trailer promoting Travel Channel’s reboot of iconic series, “Ripley’s Believe It or Not!” The launch campaign, conceptualized and produced by 2C Creative, is powered by jaw-dropping visuals that encapsulate what it means to push the limits.
With 10 all-new, one-hour episodes hosted by Campbell, “Ripley's Believe It or Not!” will showcase the most astonishing, real and one-of-a-kind stories. The series, premiering Sunday, June 9 at 9p ET/PT, celebrates the extraordinary, death defying, odd and unusual synonymous with the brand launched by Robert L. Ripley 100 years ago.
For this campaign (including launch trailers & a full graphic toolkit), 2C shot in the famed Ripley’s warehouse, which inspired the choice of accompanying clips.
SPW CreditsTravel Channel
Group SVP Marketing: Doug Seybert
VP Brand Creative: Trish Johns Scanlon
Creative Director On-Air Promotion: Erin Higgins
Director of Production, Ops: Christine O’Donnell
Production Coordinator: Stephanie Czajkowski
Design Director: Christopher Doyle
2C
President/Owner: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Director: Brian Eloe
Director of Photography: Chuck Ozeas
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Lead Editor: Chris Volz
Assistant Editor: Kelly Lanman
Technical Operations Manager: Christian Santangelo
Designer: Aaron Magee
Motion Graphics Artist: Dmitri Zavyazkin
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More