Based on a true story that gripped the country, When They See Us will chronicle the notorious case of five teenagers of color, labeled the "Central Park Five," who were convicted of a rape they did not commit. The four part limited series will focus on the five teenagers from Harlem — Antron McCray, Kevin Richardson, Yusef Salaam, Raymond Santana and Korey Wise. Beginning in the spring of 1989, when the teenagers were first questioned about the incident, the series will span 25 years, highlighting their exoneration in 2002 and the settlement reached with the city of New York in 2014.
“In 1989, five black and brown teen boys were wrongly accused of a crime they did not commit and branded 'The Central Park Five,' a moniker that has followed them since that time. In 2019, our series gives the five men a platform to finally raise their voices and tell their full stories. In doing so, Korey, Antron, Raymond, Kevin and Yusef also tell the story of many young people of color unjustly ensnared in the criminal justice system. We wanted to reflect this perspective in our title, embracing the humanity of the men and not their politicized moniker,” said the series director and co-writer by Ava DuVernay.
When They See Us to be released on Netflix on May 31, 2019
SPW CreditsWhen They See Us was created by Ava DuVernay, who also co-wrote and directed the four parts. Jeff Skoll and Jonathan King from Participant Media, Oprah Winfrey from Harpo Films, and Jane Rosenthal, Berry Welsh and Robert De Niro from Tribeca Productions will executive produce the limited series alongside DuVernay through her banner, Forward Movement. In addition to DuVernay, Attica Locke, Robin Swicord, and Michael Starrbury also serve as writers on the limited series.
The series stars Emmy Award® Nominee Michael K. Williams, Academy Award® Nominee Vera Farmiga, Emmy Award® Winner John Leguizamo, Academy Award® Nominee and Emmy Award® Winner Felicity Huffman, Emmy Award® Nominee Niecy Nash, Emmy Award® Winner and two-time Golden Globe Nominee Blair Underwood, Emmy Award® and Grammy Award® Winner and Tony Award® Nominee Christopher Jackson, Joshua Jackson, Omar J. Dorsey, Adepero Oduye, Famke Janssen, Aurora Perrineau, William Sadler, Jharrel Jerome, Jovan Adepo, Aunjanue Ellis, Kylie Bunbury, Marsha Stephanie Blake, Storm Reid, Chris Chalk, Freddy Miyares, Justin Cunningham, Ethan Herisse, Caleel Harris, Marquis Rodriguez, and Asante Blackk.
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More