What do you get when you fuse 91 years of cinema history with a cosmic ether of light, shadow, space and time and project it all through the camera’s lens? TCM explores the answer in its promotional concept for the network's “31 Days of Oscar.”
To execute its vision, TCM tapped 2C Creative for an expansive graphic toolkit, blending the many things this substance might include – light, stars, bioluminescent fluid – and transporting it into the abstract interior of a classic film projector. Once inside, the experience becomes an otherworldly journey from muse to final masterpiece. 2C created the projector in 3D and added texture to give it a premium vintage feeling and TCM branding, while the interior machinations drew inspiration from art deco forms. Inside, 2C evoked light and authenticity by subtly blending transparency, a projector flicker and grain in the treatment of titles and hero logos.
