The story of four friends with holiday plans that take them across the US, Mexico, and Canada. They text, post, and share joyous holiday moments but as time goes on, they realize they’re missing each other most of all. At the end of the film, the four characters reunite and discover that in a season of sharing – the best holiday plans are the ones that bring us together.
SPW CreditsClient: Cricket Wireless
Vice President and Chief Marketing Officer: Tiffany Baehman, Assistant Vice President - Brand, Media, Advertising: Cindy Rozier, Lead Advertising Manager: Heather Sheets, Lead Advertising Manager: Carter Robinson, Lead Advertising Manager: Erin Bishop, Lead Advertising Manager: Staci Lell, Associate Director, Social Media: Chris Pamm, Lead Social Media Manager: Bryan Collier
Agency: ARGONAUT San Francisco
Chief Creative Officer: Hunter Hindman, Associate Creative Directors: Shravan Hegde, Kamil Kowalczyk, Senior Art Director: Brittany Rivera, Senior Copywriter: Jacque Vavroch, Junior Art Director: Mica Dieterich, Junior Copywriter: Shireen Beyqui, Group Brand Director: JT Pierce, Brand Manager: Lindsay Igoe, Michael Story, Assistant Brand Manager: Dominique Warfield, Kendall Richardson, Executive Producer: Erin Fox, Broadcast Producer: Nina Ulbrich, Print Producer: Jess Shay, Executive Digital Producer: Justin Visser, Junior Producer: Ben Waller, Vertel Jackson
Production Company (Live Action): Psyop
Director: Marco Spier, Director: Jack Anderson, Chief Executive Producer: Justin Booth-Clibborn, Managing Director: Neysa Horsburgh, Executive Producer: Noah Goldsmith, Line Producer: Tom Martin, Director of Photography: David Franco, 1st Assistant Camera: Robert Campbell, Production Designer: Jeff Mann, Art Director: Gaston Langer, 1st Assistant Director: Mike Curtis, Gaffer: Dave Maddux, Key Grip: Sean Crowell, Key Wardrobe: Lindsey Meyer
Production Company (Animation/Post): Psyop
3D lead: Chris sage, 2D Lead: Lane Jolly, Producer: Adriane Scott-kemp, Associate Producer: Calvin Chin, Boardo Editor: Almog Antonir, Editor: Paul Kumpata (Exile), Flame Artist: Brandon Sanders, Colorist: Paul Yacono, Lighting and Rendering artist: Jaemin Lee, Lighting and Rendering artist: Yuo Tengari, Lighting and Rendering artist: Ryan Kirkwood, Lighting and Rendering artist: Nitesh Nagda, Comp artist: Danny Song, Tingting Li, Carl Mok, Houdini: James Atkinson, Nico Sugleris, Mat Rotman, Tech Anim: Stephen Mann, Zed Bennett, John Bloch
Animation: Little Zoo
Sound Design: Barking Owl
Sound Designer: Morgan Johnson, Mixer: AJ Murillo, Music - Barking Owl, Composer - Jacob Plasse, Creative Director - Kelly Bayett, Producer - Ashley Benton
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More