Bowing its docu-series “1968,” CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.
To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects “dream team.”
Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether the microphones or burning ballot card, these objects had to be as heroic and visually enormous as possible — the impetus for using a periscope lens enabling Webb to get extremely close to each object while still keeping a fairly wide frame of view.
To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.
SPW CreditsCNN
VP Creative: Whit Friese, Sr. Director Production: Dan Brown, Creative Director: Sean Houston, Account Director: Lara Hurst, Sr. Writer/Producer: Nicole Giles, Sr. Graphic Designer: Alvaro Morcillo, Sr. Production Manager: Julie Bitton
2C
Chief Creative Officer: Chris Sloan, GM, Senior Director of Operations: Nikki Coloma, Live-Action Director / Creative Director: Brian Eloe, Creative Director: Marni Wagner, Editor: Chris Volz, Editor: Jesus Martinez, Editor: Pablo Coig, Editor: Johanser Martinez, Graphic Designer: Dmitri Zavyazkin, Graphic Designer: Andy Fernandez, Executive Producer, Graphics: Bob Cobb, Design Director: Luis Martinez, Technical Operations Manager: Ashley Hartford, Assistant Editor: Williams Naranjo, Assistant Editor: Kelly Lanman, Audio Engineer: Cesar Haliwa
Collaborators
Director of Photography: Christopher Webb, Line Producer: Russell Katzman, Art Director/FX: Marco Cousins
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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