Launching a new season of Velocity's "Bitchin' Rides," the goal was to produce a spot that balanced Kindig’s larger-than-life, action-hero feel with the detail and sexiness of his more interesting artistry. To accomplish this, 2C created a deliberate juxtaposition in the shoot’s pacing, blending slow, cool shots of Kindig walking through the desert with fast, flashy clips of the beautiful cars. As he’s reunited with his creations, there’s the feel of the cars responding around him like his own personal wolf-pack. To capture the promo's featured running footage, 2C used two Alexa Mini cameras and a Ronin gyroscopically stabilized camera platform. Without the luxury of an ultra arm or process trailer, 2C created a car-to-car camera rig that allowed the team to get the dynamic running footage they needed. The Utah Motorsports Campus provided a perfect backdrop—its track showcasing the pristine cars yet not taking away from them.
Velocity
Jennifer Pennybacker Vice President Creative, Marketing
Patricia Tong Creative Director, Velocity Marketing
Kelly Gray Production Manager
Kelsey Howell Marketing Manager, Velocity Marketing
2C
Chris Sloan Chief Creative Officer
Brian Eloe Director/Creative Director
Robert Armstrong Director of Operations
Mark Clark – Editor
Dmitri Zavyazkin Colorist
Marco Diaz Motion Designer
Ashley Hartford Manager, Technical Operations
Collaborators
Kevin Emmons Director of Photography
Chris Stoerchle Line Producer
Kathy Jarvis Precision Driver Coordinator
Kristien
Contact Phone818-661-6368 x2
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More