The world’s largest paint retailer, Sherwin-Williams, has created its finest paint ever. With exceptional hide, durability and best-in-class performance, the luxurious colors of Emerald Interior & Exterior paint won’t fade. Earlier print ads showcase the rich, sumptuous palettes of Sherwin-Williams through the paint-in-water still photography of London-based artist Mark Mawson. This new TV spot mesmerizes viewers with Emerald's exquisite colors moving through water.
Client: Sherwin-Williams
Spot: Emerald
Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
ACD, Art Director: Jordan Eakin
Copywriter: David Sloan
Account Director: Lindsley Laham
Account Executive: Christina Cooper
Executive Producer: Josh Eggleston
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears / Lauren Indovina
Producer: Jen Cadic
Color: Nice Shoes
Colorist Sal Malfitano
Music: Beacon Street Studios
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More