The Traveling Picture Show Company Director/DP Chris Woods and Massive Post Productions, collaborate with Paulsen for Kubota Tractor Corporation’s new campaign, "We are Kubota”. The campaign aired nationally and became a rally for the brand and the people who use the products. Each frame encapsulates the sincerity and realness of the actors, family and relationships. “What I really liked about this campaign was that it was about the people who use the Kubota product,” says Director/DP Chris Woods. “We shot in rural Iowa. Our cast was primarily comprised of real people and there's something about working with real people that makes the whole experience more authentic,” Woods continues. The beauty of the spot is conveyed through smooth camera movements, well-utilized slow motion, and a warm saturated effect that compliments the mood of the campaign.
AGENCY: Paulsen, Sioux Falls, SD
VP, CREATIVE DIRECTOR: Mark Smither
VP, CREATIVE SERVICES: Mike Dowling
DIRECTOR CLIENT SERVICES: Marcus Squier
PRODUCTION COMPANY: Massive Post Productions, Culver City, CA
EXECUTIVE PRODUCER Massive: John Brooks
EXECUTIVE PRODUCER TPSC: John Noble
DIRECTOR/DOP: Chris Woods
B CAMERA: Justin Shipley
POST PRODUCTION: Massive Post
EDITORS: Steve Swersky / Michael Alberts
Chris Woods is represented by The Traveling Picture Show Company.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More