Optimus Design and Editorial teams collaborated with Optimus production arm One atOptimus to create a new spot, "Feel the Wonder," for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. "Feel the Wonder" is airing now on major television stations throughout Chicago.
"Feel the Wonder," the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd's more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium's popular aquatic show.
"Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,
SPW Credits
Client: Shedd Aquarium Art Director: Kara Kotwas Creative Director: Andy Park VP, Planning & Design: Tynnetta Qaiyim VP, Marketing: Meghan Curran Producer: Amanda Enser
Production Company: One atOptimus Directors: Mark and Amanda Senior Producer: Sarah Slevin Wien
Post-Production Company: Optimus Creative Director: Donnie Bauer Executive Producer, VFX/Design: Jon Desir Design: Donnie Bauer CGI Modeling: Drew Parks, Jesus Bibian, Mark Walczak CGI Rigging: Luis Mayorga, Mark Walczak Animation: Luis Mayorga, Mark Walczak, Donnie Bauer, Steven Greenwalt Compositing: Donnie Bauer Editor: Lucy Best Radtke Assistant Editor: Luke Sloma Executive Producer: Brian Hrastar Senior Associate Producer: Katie Smith Senior Colorist: Oscar Oboza Flame Artists: Marko Markewycz, Cory Davis Audio Engineer: Marina Bacci
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
