The spot features R&B singer/songwriter Robin Thicke as well as model Emily Ratajkowski and a group of sporty spandex- clad beauties rocking a workout routine and an appreciation for sound with a little attitude. The group asks how bad "#UWantIt" as they break a sweat to the fresh beats of The Beats Pill as it blares out Robin Thicke’s “Blurred Lines” feat. T.I. & Pharrell.
SPW Credits
Client: Beats By Dr. Dre; Agency: Beats by Dr. Dre (Client Direct); Production Company: Rabbit Content, Bicoastal, Director: Diane Martel; Editorial: Consulate, NY, Editor: Chad Sipkin; Beats Post Producer: Erin Sullivan; Postproduction: Arsenal FX, Flame artists: Mark Leiss & Jameson DeSantis, Graphic artist: Andrew Schreiber, Executive Producer: Ashley Hydrick, Producers: Caitlin Forrest and Shannon Sweeney.
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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