Promoting Prestone Coolant and its ability to protect cars from overheating, Parking Lot opens on a man walking through the parking lot of an auto parts store on a hot day with a container of the product. A mammoth, black tow truck, emblazoned with skull and crossbones, appears behind the man and follows him, intent on taking his car to its auto graveyard. The Reaper's plans are foiled, however, when the man suddenly whips around and confronts the truck with his Prestone Coolant. Other people, aware of the man's plight, leap to his side. They, too, hold Prestone. "The Reaper has no choice," says France, "but to back off and find another victim."
SPW Credits
Agency: The Richards Group, Dallas. Chuck Schiller, Brand Creative Director; Benji Vega, Brand Creative Art Director; Andria Kushan, Brand Creative Writer; Paul Nelson; Agency Producer; David Hall, Principal/Brand Management; Stephanie Williams and Clarissa Lampertz, Brand Management; Sara Sax, Broadcast Business Affairs; Production: STORY. Jeff France, director; Mark Androw and Cliff Grant, Executive Producers; Merilee Newman, Producer; Editorial: 3008 Editorial. Marc Stone, Editor; Anne Strock, Executive Producer.
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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