Optimus and ONE at Optimus recently teamed with 426 Inc. to direct, edit and finish a spot for the National Auto Parts Association (NAPA) website. ‘The Art of Braking’ – directed by ONE at Optimus Director Mark Pallman and cut by Optimus Editor Jim Staskauskas – leverages 22 ReplayXD cameras mounted at various points on a Ford Mustang and a Ford 4 x 4 in action to capture the power and responsiveness of Reactive One™ performance brake rotors, sold at NAPA.
SPW CreditsDrew Wehde, Director of Photography. ONE at Optimus; Mark Pallman, Director; Kipp Christiansen, Executive Producer; Craig Leffel, Director of Production. Optimus; Therese Hunsberger, EP/Managing Director; Gretchen Praeger, EP/Managing Director; Katie Smith, Sr. Associate Producer; Jim Staskauskas, Editor; Dan Swierenga, Asst. Editor; Joel Signer, Colorist; Jeff Greco, Asst. Colorist; Marina Bacci, Sound Designer; Scott Yurks, Online Editor; Matt Bregger, Online Asst. Editor. 426 Inc.; Robbie Vasquez, Executive Creative Director; Jeff White, Copywriter; Susan Shen, Graphic Designer; Lynn Mignani, Producer. ReplayXD; John Spar. Stunt Driver, Jon Capps.
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
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