Young & Rubicam Group, with the creative executive direction of Vicky Gitto, and Filmmaster Productions present the new 30″ commercial for Progetto Itaca – association of volunteers in support of people who suffer from mental diseases – whose aim is to reinforce the project of integrated communication in order to demobilize the public opinion about the mental disease. The campaign is called “Silent Film” and it is a real silent film. It was previewed on Saturday October 20 at the Ex Ansaldo Area in Milan during the ItacaLive 2012 event.
SPW CreditsClient: Progetto Itaca – associazione no profit; Agency: Young & Rubicam Group; Group Executive Creative Director: Vicky Gitto; Creative Director (copywriter): Dario Alesani; Creative Director (art director): Umberto Mauri; Account management: Chiara Bergamaschi; Press Office: Burson-Marsteller; Manager: Francesca Osella; Account associate: Gioele Grisetti. Cdp: Filmmaster Productions; Executive producer: Lorenzo Cefis; Producer: Elena Marabelli; Communication director: Francesca Marchi; Press Office Manager: Silvia Giorgi. Director: Marco Gentile; Leading Actor: Thomas Trabacchi. Post Production: Post Atomic; Producer: Jacopo Bonfanti; Off line editor: Tommaso Bianchi; On line editor: Davide Lo Vetro; Sound engineer: Eddy Fortini. Musical composition: Ferdinando Arnò. Disclaimer: Young&Rubicam Group, Burson.Marsteller, Filmmaster Productions, Post Atomic in support of Progetto Itaca pro bono – no fee will be given to the companies for their support of the initiative.
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