For Nathalie de la Gorce, Creative Director of the design/animation boutique One Fine Day, her experience with ballet and dance guided the graceful show open/package she directed and designed for the ABC Family hit “Bunheads.” The “Bunheads” show open begins with a foot-level shot of a shot of four dancers entering a dance studio about to begin a practice. Set to a modernized version of the ballet classic “Dance of the Sugar Plum Fairy” and shot in black and white with warm light entering from huge windows in the background of the dance studio, the dancers go through their intricate routine. As they move, animated ribbons of red and orange flow around the dancer’s movements. All of which leads to a color shot of the show’s star Sutton Foster looking wowed by the performance.
Client: ABC Family; Project: “Bunheads” show open. Production: One Fine Day, New York; Creative Director: Nathalie de la Gorce; Director: Amy Sherman-Palladino, Nathalie de la Gorce; Executive Producer: Tom Bayer; Director of Photography: Mateo Londono; Choreographer: Marguerite Derricks; Line Producer: Ivan Stoilkovich; Producer: Helen Pai; Line Producer: Maria Melograne; Choreographer: Marguerite Derricks. Production/Design/Editorial: One Fine Day, New York; Creative Director: Nathalie de la Gorce; VFX Director: Chris Haak; Editor: Ryan Douglass; Compositor: Sergei Martirosov; Rotoscope: Nayeli Lavanderos.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More