Life is good on Chocolate Island – unless of course you’re Sonny the Cuckoo Bird, the popular brand icon associated with Cocoa Puffs cereal. In the new spot, “Chocolate Island,” produced by animation experts Calabash Animation, Sonny’s attempt to get away from his Cocoa Puffs obsession leads him to a tropical island, only to find temptation from three chocolate Tiki heads and a volcano over-flowing with chocolate lava.
SPW CreditsClient: General Mills; Project: "Chocolate Island" (:30); Agency: McCann-Erickson, New York; Creative Director: Sean Kiener; Copywriter: Steve Santano; Producer: Debra McCracken. Animation: Calabash Animation, Chicago, IL; Creative Director: Wayne Brejcha; Executive Producer: Sean Henry; Title: Eric Meister; Title: Chris Blake.
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