McCann Erickson, Worldwide and Rock Paper Scissors editor Frank Snider team up with NY-based Sonic Union mixer Steve Rosen to weigh in on male weight loss with Charles Barkley in the humorous :30 “Lady Charles” for Weight Watchers. The spot features Barkley contending that Weight Watchers is not just for women by ironically delivering his message in full drag attire.
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
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