Internationally loved film actress Monica Bellucci serves as the ultimate reflection of timeless beauty in a new ad for Oriflame’s anti-aging treatment Royal Velvet. Director Rebecca Blake not only captures the actress’s stunning features with great lighting, but also brings out her personality and intelligence. Blake’s unique ability at directing high profile celebrities and capturing an authentic performance on camera is demonstrated in this spot with Bellucci.
SPW CreditsClient: Oriflame; Title: Royal Velvet spot; Agency: Milk Moscow. Production: Rebecca Blake Films, A STORY Company, New York. Rebecca Blake, director; Deke Donelian, director of photography; Mark Androw and Cliff Grant, executive producers. Post: Light of Day, New York. Colin Stackpole, creative director; Justin Barnes, CG artist; Amy Taylor, producer. Rebecca Blake Films, A STORY Company, is represented on the East Coast by R2 (Robin Fried and Richard Fink) (212) 647-8464; in the Midwest by Dawn Ratcliffe (312) 491-9194; in the Southeast by Sarah Lange, (646) 283-0699; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Susan Bennett (310) 827-8441.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More