In an effort to keep the momentum going for J.G. Wentworth, DR creative shop Karlin+Pimsler breaks through by using classic 2D animation in two new commercials for the ongoing campaign. The new 30 second TV spots, “Glass Box” and “Chasing Money” launch on Monday, February 21, and, as always, end with the J.G. Wentworth spokesman telling customers that “It’s your money, use it when you need it.” However, this time he’s a cartoon character. The campaign and ad agency, Karlin+Pimsler has won a shelf full of advertising awards, as the creative stands out and breaks through traditional direct response advertising.
SPW CreditsClient: J.G. Wentworth; Titles: 30: "Glass Box" and "Chasing Money"; Agency: Karlin+Pimsler; Mal Karlin, Executive Creative Director; Steve Pimsler, Executive Creative Director
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