Running 4 Cover produced a series of Integrated Marketing spots for Best Western in combination with CMT’s re-airing of the Jeff Foxworthy hosted game show, “Are You Smarter Than a Fifth Grader?” These spots use the ad model of brand sponsored on-air promos. Branded Entertainment pays off.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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