Creative production studio Motion Theory has just released a cinematic fully-animated project to help Target launch its new addition of fresh grocery departments in many stores. Motion Theory Director Chris Riehl led the in-house team of animators and artists through a very condensed production schedule that mirrored the character and story development of a much larger CG animated film. “A Better Bulls Eye” aired Sunday, July 27.
SPW CreditsClient: Target; Production/VFX Company: Motion Theory; Director: Chris Riehl; Creative Director: Kaan Atilla; Art Director: Chris Riehl; Executive Producer: Javier Jimenez; Managing Producer: Patrick Nugent; Producer: Peter Nelson; CG Supervisors: Charles Paek, Danny Zobrist; Animation Supervisor/Character Lead: Danny Zobrist; Pre-Visualization: Simon Dunsdon, Trevor Tuttle; Designers: Leanne Dare, Paul B. Kim, Ken Gunn Lee, James Levy, Satomi Nagata; Character Designers: Brendan Wiuff, Nate Wragg; Character Animators: Daniel Edwards, Thom Judd, James Parris, Harry Porudominsky, Lauren Wells; Character Riggers: Brian Escribano, Andrea Gausmann, Amy Gohal; Vehicle Rigging/Animation: Scott Cullen; 3D Generalist: Ian Mankowski; Lead Character Modeler: Emmanuel Fragelus; Character Modelers/Texture Artists: Bryan Repka, Jean Choi, Sean Kim; Vehicle/Props Modelers: Nick Loizides, Marc Steinberg, Chad Roen; Hair: John Felipe, Martin Furness, Chad Roen; FX Artists: John Cherniack, Matt Johnson; Lighting Supervisor: Charles Paek; V-Ray TD: Justin Lloyd; Lighters: Matt Bell, David Chan, Justin Lloyd; Lead Compositors: Rachel Dunn, Ryan Trippensee; Compositors: Krista Benson, Michael Dobbs, Aaron Frebowitz, Rachel Keyte, Daniel Raschko; Finishing: Matt Motal; Production Manager/HR Director: Tina Van Delden; Production Coordinator: Paul Pianezza; Production Assistant: Sarah Smith; Concept/Writer: David Fowler; Storyboard Artist: Yori Mochizuki; Editorial Company: String; Editor: Doron Dor; Assistant Editors: Jeff Aquino, Jeff Johnston
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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