Creative production studio Motion Theory has just released a cinematic fully-animated project to help Target launch its new addition of fresh grocery departments in many stores. Motion Theory Director Chris Riehl led the in-house team of animators and artists through a very condensed production schedule that mirrored the character and story development of a much larger CG animated film. “A Better Bulls Eye” aired Sunday, July 27.
SPW Credits
Client: Target; Production/VFX Company: Motion Theory; Director: Chris Riehl; Creative Director: Kaan Atilla; Art Director: Chris Riehl; Executive Producer: Javier Jimenez; Managing Producer: Patrick Nugent; Producer: Peter Nelson; CG Supervisors: Charles Paek, Danny Zobrist; Animation Supervisor/Character Lead: Danny Zobrist; Pre-Visualization: Simon Dunsdon, Trevor Tuttle; Designers: Leanne Dare, Paul B. Kim, Ken Gunn Lee, James Levy, Satomi Nagata; Character Designers: Brendan Wiuff, Nate Wragg; Character Animators: Daniel Edwards, Thom Judd, James Parris, Harry Porudominsky, Lauren Wells; Character Riggers: Brian Escribano, Andrea Gausmann, Amy Gohal; Vehicle Rigging/Animation: Scott Cullen; 3D Generalist: Ian Mankowski; Lead Character Modeler: Emmanuel Fragelus; Character Modelers/Texture Artists: Bryan Repka, Jean Choi, Sean Kim; Vehicle/Props Modelers: Nick Loizides, Marc Steinberg, Chad Roen; Hair: John Felipe, Martin Furness, Chad Roen; FX Artists: John Cherniack, Matt Johnson; Lighting Supervisor: Charles Paek; V-Ray TD: Justin Lloyd; Lighters: Matt Bell, David Chan, Justin Lloyd; Lead Compositors: Rachel Dunn, Ryan Trippensee; Compositors: Krista Benson, Michael Dobbs, Aaron Frebowitz, Rachel Keyte, Daniel Raschko; Finishing: Matt Motal; Production Manager/HR Director: Tina Van Delden; Production Coordinator: Paul Pianezza; Production Assistant: Sarah Smith; Concept/Writer: David Fowler; Storyboard Artist: Yori Mochizuki; Editorial Company: String; Editor: Doron Dor; Assistant Editors: Jeff Aquino, Jeff Johnston
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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