Writer/Director Josh Miller and real-life hand model Erich Lane are back for a new episode of “Handy,” the branded content series seen on Comedy Central that offers a comedic take on the day-to-day travails of a working hand model trying to make it in hyper-competitive Hollywood. The latest episode, which premiered on Saturday, May 13, finds Lane’s character, Erik Thomas Layne, plying his craft on set of a commercial for Sabra Hummus, who sponsored the episode.
Produced by content production company Kids At Play (in association with Miller’s company for branded content, HUMONGOUS Productions, Los Angeles) for Comedy Central, the latest episode “Hand of Humanity” marks the fifth in the Handy series.
SPW Credits
Client: Comedy Central/Sabra
Project: “Hand Of Humanity,” part of “Handy” branded content series
Airdate: May 13
Production Company: Kids At Play, Los Angeles (in association with Humongous Productions, Los Angeles)
Director/Writer: Josh Miller
Co-Executive Producers: Josh Miller, Erich Lane
DP: Pat Notaro III
Producer: Amy Lasslet, Sarah Dignan
Editorial/Post Company: Union Editorial, Los Angeles
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More