2C Media and CMT joined forces again to promote an all-new season of the network’s highest rated original series “Party Down South,” from the producers of “Jersey Shore” (6/5 premiere).
2C conceptualized and developed the campaign creative—three :30 spots and eight :15 character spots that put the cast front and center, going beyond the typical clip-driven campaign. The promos play up the characteristics of eight larger-than-life personalities, getting to the heart of what makes this show so irresistible: its unapologetic, youthful and carefree cast.
2C worked with music video director David Rousseau (Cristina Aguilera, Pitbull) to achieve another level in capturing the authentic, unabashed party atmosphere. Rousseau and 2C Creative Director Brian Eloe co-directed the large-scale production, shot on a South Beach set and featuring everything from live pigs to extras and multiple cameras, for the feel of an epic movie shoot.
SPW CreditsCMT:
VP Creative - Peter Mannes; Senior Creative Director, Promos - Leslie M. Legare; Supervising Producer - Cheryl King; Producer - Sarah Walker
2C Media
Executive Producer - Chris Sloan; Creative Director - Brian Eloe; Supervising Producer - Marni Wagner; Editor - Omar Chavez Jr.; Graphic Designer - Dmitri Zavyazkin
Collaborators
Director - David Rousseau; Director of Photography - Sherman Johnson; Line Producer - Patty Simonetta; Art Director - Craig Sloan; Audio Engineer - Cesar Haliwa
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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