What makes a superhero? This question is the concept behind a new promo for NBC Olympics' coverage of the Sochi 2014 Olympic Winter Games. NBC tapped 2C Media to develop the idea—one of several pitched to the network—and then work its signature motion design magic to capture that childlike wonder uniquely elicited by Olympic competition.
Beginning with already awe-inspiring clips of top athletes in action, 2C built its concept with graphics designed to play up the seemingly superhero qualities of Olympians: sheer speed, strength, heights reached, even to the point of having unseen wings. A tremendous undertaking, each of the graphics-enhanced scenes was rotoscoped, often by hand, a process involving multiple people and an average four days of manpower. The script, a true collaboration between NBC and 2C Media, was brought to life through an evocative, powerful voiceover by actor Giancarlo Esposito (“Revolution,” “Breaking Bad”).
SPW CreditsNBC: Chief Marketing Officer NBC Sports Group: John Miller, VP/Creative Director: Joseph Lee; SVP, Olympics Marketing: Barbara Blangiardi, Coordinating Producer: Justin Greenlee 2C Media: Executive Producer: Chris Sloan, Producer/Writer: Ben Frank, Lead Editor: Omar Chavez, Editor: Julia Soto, Design Director: Luis Martinez, Animator/VFX Artist: Dmitri Zavyazkin, Animator: Carlos Cotte, 3D Artist: Jorge Lega, Rotoscope Artists: Adam Rush, Dmitri Zavyazkin, Adrian Dgerotxxo, Paula Molina, Coordinator: Nikki Coloma, Audio Engineer: Cesar Haliwa
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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