CLIENT
Map Mobile Communications/ SmartBeep.
PRODUCTION CO.
Crossroads Films, Los Angeles. Mark Story, director; Tim Suhrstedt, DP; Cami Taylor, executive producer; Norman Reiss, producer. Shot on location.
AGENCY
Mercury Advertising, Wrightsville Beach, N.C. Grant Pace, creative director/copywriter; Bob Ranew, creative director/art director; Sara March Barber, producer.
EDITORIAL
Taylormade Editorial, Los Angeles. Chris Taylor, editor; Lisa Good, postproducer.
POST
Encore Santa Monica. Brian Reid, online editor. Company 3, Santa Monica. Stefan Sonnenfeld, colorist.
AUDIO POST
Margarita Mix, Hollywood. Jeff Levy, mixer.
THE SPOT
SmartBeep uses the element of surprise to promote its new $1.99/month service in six wacky :30s. "Fluffy" features a hairless talking dog; a woman pops her eyes out in "Bug Eyes"; a boss with gigantic ears is insulted by a worker in "Mud Flaps"; "Wets Himself" and "Covers Himself" compare a grenade and SmartBeep; and a woman on a blind date is caught farting in a car in "Blind Date."
Spots broke in November.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More