charlieuniformtango teamed up with new Milwaukee-based agency Hold Fast Co., and newly formed creative alliance, Dallas-based “Bill and Todd” (Bill Milkereit, writer and Todd Tucker, art director – both 20+ year veterans of The Richards Group), on a new campaign for Johnsonville Sausage just in time for the southern tailgating season. The campaign, featuring a full array of TV and radio spots, introduces “The Tongsman” – a heroic term coined by Bill and Todd. To help capture the spirit of the South, the campaign was shot in Atlanta. “Even though we focused on the grill and the sausages, we wanted the spots to come across as authentically Southern, and the Georgia landscape added to that feeling,” said Todd Tucker, Bill and Todd art director.
Client: Johnsonville Sausage | Agency: Hold Fast Executive Creative Director: Chris Jacobs Creative Director/Writer: Bill Milkereit Creative Director/Art Director: Todd Tucker Director: James Mann Agency Production: Shelley Gauthier & Timm Gable (Allies & Co) PR/Influencer Management: April Voris Account Management: David Dugan Music: Krol Scharber charlieuniformtango: Deedle LaCour, Editor Joey Waldrip, Flame Artist Russell Smith, Audio Michael Wagner, Producer Cole Conci, Assistant Editor Lan Freedman and Ben Hoffman, “Calling All Tongsman” tagline filming
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More