Based on Extended Reality Group's leading role in handling Unreal Engine (UE) workflow optimization and creative services for the historic Resorts World Las Vegas “Stay Fabulous” campaign created by Psyop in partnership with Hooray Agency, we are very proud to present this case study shining more light into this spot’s extraordinary production approach. Highlights address the processes of building virtually tracked content and the hybrid UE workflow for real-time visual effects.
SPW Credits
Project Name: Resorts World Las Vegas Stay Fabulous
Running Time: 1:50
Debut Date: April 22, 2021
Official Film on YouTube: https://youtu.be/mQSefEf-FfI
Official Website: https://www.rwlasvegas.com
ERG Case Study above on YouTube: https://youtu.be/zEaQhJimc8I
Client: Resorts World Las Vegas
Agency of Record: Hooray Agency, Orange County
CEO: Steven Seghers
Executive Vice President: Randy Stuck
Chief Creative Officer: Eric Stein
Creative Director: Christopher Leon
Creative Producer: Kevin Johnston
Creative Director/Copywriter: Ted Trautwein
Agency Producer: Angela Castaneda
VP Marketing: Katelyn Raman
Account Director: Tracey McRae
Editor: Nelson Acosta (:30)
Storyboard Artist: Bart Bus
Production Company: Psyop
Director/Founding Partner: Marco Spier
Chief Executive Producer: Justin Booth-Clibborn
Executive Producer: Noah Goldsmith
Head of Production: Andrea Panda
Line Producer: Saul Germaine
Director of Photography: Matthew Jensen
1st Assistant Director: Scott Harris
Production Supervisor: Kevan Dirinpour
Production Coordinator: Phoenix Lawton
Talent Coordinator: Kim Seko
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Nicki Nevlin
Costume Designer: Cris Araujo
Key Costumer: Andrea Peraza
Key Makeup: Stella Tzanidakis
Key Hair (Celine): Deanna Amore Marti
Key Makeup (Celine): Justin St. Clair
Key Costumer (Celine): Pepe Munoz
Key Makeup (Carrie): Melissa Schleicher
Key Costumer (Carrie): Emma Trask
Key Hair (Katy): Jesus Guerrero
Key Makeup (Katy): Michael Anthony
Key Costumer (Katy): Heather Picchiottino
Groomer (Luke): Paula Turner
Key Costumer (Luke): Lee Moore
Groomer (Zedd): Jaime Maloney
Post/Editorial: Psyop
Producer: Jodi Kraushar
Virtual Production Supervisor: Lawrence Jones
Technical Producer: Kristin Carey
CG Supervisor: Pakorn Bupphavesa
2d Lead: Sang Lee
Flame Artist: Brandon Sanders
Editor: Loren Christiansen
Color: Marla Colour
Grading Colorist: Fernando Lui
Virtual Production Partner and Stage: Nant Studios
Director of Virtual Production: Gary Marshall
Supervisor of Virtual Production Engineering: Juan Nader
Virtual Production Technical Director: Fernando Rabelo
Unreal Developer: Julia Lou
Real Time Content Lead: Bryan Brown
Stage Manager: Adolfo Sanchez
Operations Director: Keaton Heinrichs
Unreal Engine Workflow Optimization and Creative Services: Extended Reality Group
Executive Producers: Evan Glantz, Zack Kingdon
CG Supervisor: Darron Granieri
Senior Technical Artist / Senior Lighting Artist: Patrick Beery
Virtual Lighting Programmer: Alvaro Turino Grosso
Senior Technical Artist: Warrell Andrew
Project Manager: Andrea Frey
Sound Design and Music: Squeak E. Clean Studios
Creative Director: Zac Colwell
Composers: Josh Hoisington & Zac Colwell
Sound Designer: Stuart St Vincent Welch
Final Mix Engineer: Stuart St Vincent Welch
Additional Recording: Stuart St Vincent Welch
Producers: Nicholas Doering, Danielle Toporoff
ScreenWork Categories:Behind The Scenes
Discipline:Visual Effects
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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