Welcome to a world of Babybel Plus+ heroes! From commercials to social media cuteness. The “Introducing Babybel Plus+” campaign has it all – amazing character design, new found Plus+ powers and huge worlds to design and explore. Directed by Carbon's Liam Chapple and produced at Carbon for Havas, delve into the campaign on Carbon's website and discover how we created the Land of Goodness and all who live there – carbonvfx.com/babybel

https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2022/03/babybel_carbon_liam_chapple_7.jpg SPW Credits

Brand: Babybel
Global Brand Strategy and Equity Director: Anne-Catherine Barret
Global Equity Manager: Katherine Dalman 

Agency: Havas
Group Creative Director: Shelby Georgis
Associate Creative Director: Kate Delaney
Group Creative Director: Adam Vohlidka 
Designer: Estella Xiang 
Group Strategy Director: Leah Hattendorf 
Senior Strategy Director: Casey Carpenter 
Managing Director: Amy Merchant 
Senior Account Director: Charlotte Picq 
Senior Producer: Bridget Danko 
Director of Business Affairs: Lara Drew 

Production: Carbon
Director: Liam Chapple
Executive Producer: Matt McManus
Producer: Krystle Timm
Production Coordinator: Mariette Amici
Lead CGI Artist: Tim Little
VFX Supervisor: Tobey Lindback
Lead FX Artist: Ryan Hussain
Nuke Artist: Jennifer Howard
Nuke Artist: Aaron Baker
Flame Artist: Matt Reilly
CGI Artist: Frank Grecco
CGI Artist: Dan Fine
CGI Artist (Lighter): Silvia Apostol
Animator: Sam Gierasimczuk
Animator: Alex Rumsa
Animator: Katie Heady
Rigger: Carlos Sandoval
Model: Ivan Joy
FX Artist: Danny Noren
FX Artist: Mark Ingle
FX Artist: Vraja Parra
Designer: Carlos Nieto
Designer: Max Benjamin

Editorial Company: Whitehouse Post
Editor: Dan Zabinski

Mix & Sound Design: South Music

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