A familiar face has been spotted playing Rise of Kingdoms, does he remind you of that Viking?
Ever wondered what it would be like if a Viking retired to the suburbs?
Battery, the Los Angeles-based creative advertising agency, readies Rise of Kingdoms players for an all-new civilization of Vikings with a fresh campaign airing on OTT and digitally in the U.S., Canada and Australia. The latest Vikings map brings unrivaled degrees of freedom to the world's first true RTS gameplay from Lilith Games, which is currently ranked among the top five largest Chinese mobile gaming publishers.
In the centerpiece live-action spot, a gritty Norse warrior (played by Vikings alum actor Alexander Ludwig) finds himself in the hinterlands of suburbia. The sparkly residential neighborhood makes for the perfect comedic backdrop as our Viking hero attempts to go about his day, yet his scarred mug and handy mead horn cause him to repeatedly fend off questions from a nosy neighbor.
SPW Credits
Agency: Battery Phil Khosid – CCO, Joe Sgro – Creative Director/Writer, Andy Lam – Creative Director/Art Director, Mike Parseghian – Partner/Head of Brand Management, Danielle Tarris – Head of Production, Stan Hill – Executive Producer, Jacky Norris – Production Assistant, Sean McNamara – Head of Strategy
Lilith Games Marta Hu – Sr. Marketing Manager, Sean Young – Marketing Manager
Stink Studios Rick Darge – Director, Mungo Maclagan – Executive Producer, Chris Grest – Prod. Finance Manager, Mark Walejko – Producer
Stitch Hunter Conner – EP / Head of Production, Mila Davis – EP / Managing Director, Jason Lewis – Editor
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
