Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly, #LoveResponsibly integrated campaign, which kicked off in time for Valentine’s Day and culminated in a 15-second spot that aired live during the 78th Annual Golden Globe Awards. Almost a year into the pandemic, at a time when nearly 40% of Americans report relationship strain, the campaign highlights snapshots of true love stories and inspires the world to love responsibly with respect and compassion.
SPW CreditsAgency: Young Hero Co-Founder & Executive Creative Director: Nick Panayotopoulos Co-Founder & President: Roberto Max Salas Co-Founder & Managing Partner: Zoë Bunyard Executive Producer: Jason Puris Post Producer: Kelly Zdanowicz Copywriter: Adam Van Dusen Art Director: Benson Rong Jr. Designer: Corey Lynch Motion Designer: Dara Hamidi Designer: Nate Cepis Production: Young Hero
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