The creative agency TBWASpain has worked together with McDonald's to co-create a new burger whose ingredients (bun, beef, cheese, tomato, lettuce and a Mediterranean sauce) are sourced from farmers and producers whose businesses have been adversely affected by the Covid-19 crisis The burger and project aims to give visibility to the Spanish agricultural sector. The farmers and producers are also featured in a documentary about the people behind every ingredient
SPW CreditsAgency: TBWA\ESPAรA
Client: McDonald's
Product: Big Good
Clients Contact: Natalia Echeverrรญa, Rocรญo Holgado, Fiona Balandin
Chief Creative Officer: Juan Garcรญa-Escudero
Creative Directors: Javier Martรญnez y Pablo Fernรกndez
Brand Leader: Javier Villalba
Account Manager: Dolores Sรกnchez
Account Supervisor: Verรณnica Gรณmez
Executive Account: Eva Fernรกndez
Strategist Planning: Jesรบs Fuertes, Sofรญa Santana
Production Manager: Mari Luz Chamizo
Production Company: Only 925
Executive Producer: Marรญa Jesรบs Horcajuelo
Director: Nacho Clemente
DOP: Sergio de Uรฑa
Graphics Manager: Nuria Muรฑoz
Product Photographer: Margaret Stepien
Portrait Photographer: Javier Tles
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