Caruso Company director Doug Walker captured moving portraits for five “essential” workers for a new media campaign on behalf of Stephen Curry’s OXIGEN Water. Conceived by Erich & Kallman, the short films feature a teacher, nurse, flight attendant, journalist and transit worker, each describing their real-life experiences as frontline workers in the face of covid-19. In James' name, OXIGEN is donating to 100 Black Men of the Bay area (www.100blackmenba.org), whose mission is to improve the quality of life in African American communities by improving the educational, economic and social status of African Americans across the entire nation.
SPW CreditsClient: OXIGEN | Agency: Erich & Kallman. Eric Kallman, Chief Creative Officer; Steven Erich, President; Olivia Baker, Head of Production; Sofia Aguilar, Associate Producer; Stacie Larsen, Art Director; Allie Carr, Copywriter; Laura Miley, Account Director. Production: Caruso Company. Doug Walker, Director; Robert Caruso, Executive Producer; Brian Benson, Producer; Norman Bonney, Director of Photography; Tom Yaniv, Motion Design. | Post: 1606 Studios. Brian Lagerhausen, Connor McDonald, Doug Walker, Editors. | Mix: M Squared. Mark Pitchford, Mixer. | Music: Butter Music, Asche & Spencer, Unseen Music
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More