Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: "Run It Back." Many are expecting Mahomes and the Chiefs to be superbowl contenders once again, and with this spot the gauntlet certainly has been thrown.
SPW CreditsClient: BioSteel
Title: Run It Back
Agency: 1UP Sports Marketing
Agency Executive Producer: Jacquelyn Dahl
Production Company: Picture North
Director: Martin Rodahl
Executive Producers: Neha Schultz, Martin Rodahl
Producer: Michael Nowicki
Associate Producer: Evan Staley
Line Producer: Fred Daniel
Director of Photography: Preston Smith
Drone Operator: Simeon Pratt
Editor: Talia Pasqua
Color: Parker Jarvie, Company 3
Sound design and mix: Zak DeVries
VFX: Nathan Matsuda
Music: Markus Almqvist, Melt Music
Graphics: Tobias Mattner, Liftoff
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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