Quriosity Productions director Michael Maes new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just steal the spotlight, they bask in it too. Playing like a trailer for an Oscar®-winning movie, this spot transports you from caves of cheddar and valleys of jalapenos to inside the chip bag itself. The flavor cues are working with every shot, captured using macro style lensing. Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine.
SPW CreditsPost + Production Company: Quriosity Productions
Director: Mike Maes
Director of Photography: Chris Rejano
Art Director: Andy Mason
Special Effects: Scott Coleman
Executive Producer: Qadree Holmes
Producer: Marsie Wallach
Post Producer: Mike Trivisonno
Editor: Rob Sheppard
Post Production Company: The Mill
Executive Producer: Jenny Lumpkin
Producer: Rachel Burke
2D Lead: Sal Wilson
2D Artist: Alex Koester
Colorist: Oisin O’Driscoll
Color Assist: Cassie Benedict
Design: Zach Landau and Adrian Navarro
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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