A dancing dad realizes his family Zoom meeting is still in progress, in this ad from Realtor.com. Created via Huge, Inc, and directed by Brandon Bray of Contagious, the campaign shows how people are being their realest selves at home. The spots were shot while Bray and his family were quarantining at home in Maryland, and feature the director's family, and the director himself as the dad.
Client: Move, Inc. (Realtor.Com)
Spots Title(s): “Friday”, “Commute”, “Real You – Dance Interrupted”
First Air Date: May 21, 2020
Agency/Location: Huge, Inc – NY | Global Executive Creative Director: Fede Garcia, Creative Director: Vidhi Shah, Senior Visual Designer: Nancy Nystrom, Senior Copywriter: Zack McKinney, Head of Production: Kim Cortese, Senior Producer: Arielle Solc, Director, Business Affairs: Cindy Hoffman, Group Engagement Director: Jess Buckley, Senior Project Manager: Ana Escobedo
Production Company/Location: Contagious – Los Angeles, CA | Director: Brandon Bray, DP: Brandon Bray, EP(s): Natalie Sakai, Producer: Hannah Rome, Production Coordinators: Ian Abell, Francesca Pistorio, Editor: Brandon Bray, Post Producer: Hannah Rome, VFX/Finishing: Artjail, EP: John Skeffington, Flame Lead: Christoph Schrรถer, Colorist: Clinton Homuth, Color Assistant: Kevin Wu, Color Producer: Alison Maxwell
Music Company: duotone audio group | Executive Producer: Ross Hopman, Producer: Gio Lobato
Audio Post Production: duotone audio post Sound Designer/Mixer: Juan Aboites, Executive Producer, Audio Post: Greg Tiefenbrun
Shoot Location: Hyattsville, MD
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More