A kid imagines he's turning everything red in this spot for the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.
The spot starts with a kid itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, as is the tradition, tells him he can do so only when everything in the house is red. The kid playfully engages in a cheeky kung-fu fantasy where he imagines he’s the one changing everything to red…objects that we can see are already red. His family indulges him as they play along with his fantasy. His dad, however, sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy.
The campaign was produced by Directors Think Tank, who represent Kiran in South East Asia, along with SlashDynamic in the US, and Nomad/Never Ending Story in India.
SPW CreditsAgency: FCB Jakarta
Managing Director: Sony Nichani, Executive Creative Director: Ravi Shanker, Creative Director: Swapnil Kambli, Art director: Anastasia, Account Director: Roma Das, Account Manager: Winda Fitriyanni, Agency Producer: Yuni Pratomo
Production Company: Directors Think Tank
Director: Kiran Koshy, Executive Producer: Pat Singh, Producer: Emylee Kumar, DOP: Julian Oh, AD: Heng Deshen, Editor: Dave Singh,
Music: 2AM, Kuala Lumpur
Mix: KK, 2AM
Finish: VHQ, Kuala Lumpur
Colorist: Nash, VHQ; Online: June, VHQ
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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