"More Than a Bear" is the latest in Rocket Mortgage's ongoing "More Than a House" campaign, illustrating the inner dreams of homeowners. This spot channels both hospital dramas and superhero adventures to show how one mom saves the day when her son's favorite stuffed animal gets a tear.
Client: Quicken Loans
Chief Marketing Officer: Casey Hurbis, Director of Brand Marketing: Michael Martin, Executive Creative Director: Michael Corbeille, Creative Director: Heath Stauffer, Creative Director: Sean Pavleshyn, Senior Producer: Julie Etheridge, Senior Business Affairs Manager: Kim Lehman, Production Consultant: Michael Tillman
Production Company: Native Content
Director: Sorrel Brae, DP: Jeff Kim, EP: Tomer DeVito, Head of Production / EP: Sean Blair, Producer: Mark Walejko, Production Manager: Giovanna Giangregorio, Commercial Coordinator: Brodie Johnson, 1st AD: Custis Smith, 2nd AD: Boma Pennebaker, Production Designer: Heidi Adams
Editorial: Hudson Edit
Editor: Zach DuFresne, EP: Kristin Redman
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More