NEW YORK-The advisory council of the American Association of Advertising Agencies (4A’s) has nominated Ogilvy & Mather Worldwide chairman/ CEO Shelly Lazarus to serve as chairman of the 4A’s board of directors for 1999-2000. BBDO New York chairman Phil Dusenberry was nominated to serve as vice chairman of the board of directors for 1999-2000.
Lazarus is currently vice chairman of the board of directors for 1998-’99. She also served on the 4A’s board of directors as a director-at-large from ’94 to ’97 and was a member of the 4A’s Value of Advertising Committee from ’96 to ’97.
Dusenberry served on the 4A’s board as a director-at-large from ’89 to ’92. He was also a member of the 4A’s Value of Advertising Committee from ’90 to ’91 and chairman of the 4A’s Creative Committee from ’89 to ’91.
Emmerling Post Advertising chairman/CEO John Emmerling was nominated to serve as secretary-treasurer for 1999-2000. Emmerling has served on the 4A’s Agency Management Committee since 1998.
Three new directors-at-large were nominated to serve three-year terms, effective this year: John J. Dooner, chairman/CEO, McCann-Erickson WorldGroup/ McCann-Erickson Worldwide Advertising, New York; Roger A. Haupt, vice chairman, Leo Burnett Co., Chicago; and Bob Kuperman, president/CEO, TBWA/Chiat/Day, North America.
The 1999-2000 officer and director nominations will be voted on by the 4A’s membership at the New York-based association’s annual business meeting on April 21 at the Ritz-Carlton Hotel in Amelia Island, Fla.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More