The #ChangePays campaign illustrates that gender equality in the workforce not only makes the world a better place, it also makes financial sense.
SPW CreditsClient: S&P Global
Campaign Title: Change Pays
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Directors: Josh Horn, Shaun Bruce
Associate Creative Director: Patrick Merritt
Copywriter: Deirdre Hering
Art Director: Alyssa Leary
Executive Broadcast Producer: Terry Brogan
Director, Integrated Productive: Darianne Monkan
SVP, Group Account Director: Gina Leone
Director: Danielle Katvan
Executive Producer: Kelly Broad
Producer: Michelle Woodward
Post Production Company: Versus
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Editor: Brian Sanford, Morgan Mitchell
Animator: Manny Palad
Audio Record & Mix: Harbor Editorial
Engineer: Steve Perski
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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