Demonstrating the full power of the music video to engage music fans worldwide, director Maureen Towey's film for "Seventeen" is a show-stopping tribute to Van Etten's rising superpowers. Cinematically distilling the nostalgic past, its fusion of emerging, groundbreaking talents simultaneously conjures the future, resulting in a modern day classic that is incredibly moving.
SPW CreditsProject Name: Sharon Van Etten's "Seventeen" Music Video
Running Length: 4:27
Debut Date: Jan. 8, 2019
Main Tools: AATON XTR 16mm camera; Kodak Super 16mm film; Canon 8-64mm T2.4 PL lenses; Adobe Premiere.
Official Site: http://www.sharonvanetten.com
Starring: Sharon Van Etten, Rachel Trachtenburg
Director: Maureen Towey
Producer: Miranda Kahn
Executive Producers: Aaron Dean Eisenberg, Zeke Hutchins, Kraegan Graves
Directors of Photography: Frances Chen, Charlotte Hornsby
Stylist: Dianna Lunt
Hair/Makeup: Shannon Rae Mulligan
1st Assistant Director: Laura Klein
1st Assistant Camera: Marcus Odom
2nd Assistant Camera: Mike Gialloreto
Gaffer: Jesse Ruutilla
Key Grip: Lloyd Hembrador
Swing: Eren Gedikoglu
Caterer: Titus Mitchell
Production Assistants: Rich Rogers, George Beno, Julia Lesser
Music: Sharon Van Etten's "Seventeen" from the 2019 album "Remind Me Tomorrow"
Record Label: Jagjaguwar Records
Sound Consultant: Dave Rosenberg
Editorial Company: Cutters Studios
Editor: Livio Sanchez
Executive Producer: Elizabeth Krajewski
Senior Producer: Stephanie Rose
Assistant Editor: Katie Traurig
Film Lab: Kodak Film Lab New York
Color Company: SIM Studios
Colorist: Rob Sciarratta
Camera Rental Houses: John Kopec, Du-All Camera
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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