For Valentine’s Day, Marla Aaron Jewelry is delivering a timeless message about love with a little help from Shakespeare, Brooklyn-based creative agency Something Different and some of the cutest kids you’ve ever seen. Love Is Everything, the brand’s new short film, features kids ranging in age from three to 13 reciting the words of Shakespeare’s Sonnet 130, My Mistress’s Eyes Are Nothing Like the Sun. The piece was created to celebrate Valentine’s Day and mark the installation of a Marla Aaron Jewelry vending machine at MZ Wallace’s flagship store in New York’s Soho neighborhood. The film will play on the vending machine and will also be featured on Marla Aaron’s website.
SPW CreditsSomething Different | Tommy Henvey - Chief Creative & Director, Patti McConnell - Managing Partner/Executive Producer, Richard Ryan - Creative Director/Writer, Garrett Crabb - Special Ops/Production, Meghan Linehan - Director of Accounts
Production Company: Platform Content team | Casting Director - Stacy Gallo
Editorial Company: Crew Cuts Post Production | Craig Rohrer - Editor, Nancy Shames - Executive Producer
Music Company: JSM Music | Joel Simon - Founder
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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