Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut today in an intense new music video directed by Lord Danger’s Mike Harris. Concepted by Madison and Harris, the piece harnesses the emotional power of Beer’s song in a story of abuse upended by a mightier force. Fear of emboldened women has been politically framed as witchcraft for centuries, and “Hurts Like Hell” confronts this directly. The video addresses toxic masculinity in an homage to cinematic horror, from opulent classic films to 1980’s slasher movies, in a visually layered piece that is striking and visceral.
Artist: Madison Beer
Production: Lord Danger
Director: Mike Harris, Executive Producer: Josh Shadid, Producer: Andrea Saavedra, Production Coordinator: Marissa Alanis, DP: Aaron Grasso, Steadicam: Dean Smollar, Production Designer: Brian Mayfield, Wardrobe/HMU: Elizabeth Arroyo
Postproduction: Editor: Mike Harris & Chancler Haynes of Cosmo Street, VFX: Calvin Serrano, Color: Quinn Alvarez of Apache
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More