"Monitor", by Toronto agency Zulu Alpha Kilo, depicts a humorous before-and-after scenario of how a creative person’s life improves after winning a coveted One Show Pencil.
Client: The One Club for Creativity, New York
Agency: Zulu Alpha Kilo, Toronto
Creative Director: Zak Mroueh
Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault, David Horovitch
Art Directors: Andrea Por, Michael Romaniuk, Natalie Theron
Agency Producer: Revital Grunberg
Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn
Production House: OPC
Director: Jono Hunter
Executive Producers: Harland Weiss, Donovan M. Boden, Isil Gilderdale
Line Producer: Max Brook
Director of Photography: James Klopko
Casting Director: Shasta Lutz, Jigsaw Casting
Post Production: Alter Ego
Compositor/Online/Senior VFX Artist: David Whiteson
Colorist/Transfer: Eric Whipp
Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Video Post Facility/Editing Company: Zulubot
Editors: Brian Noon, Marissa Bergougnou
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More